About The Owner

Founded in 2014 by visionary entrepreneur Latoya Sanders, Runway Entourage Virgin Hair & Boutique was created with one mission: to empower women to walk boldly, confidently, and unapologetically in their beauty.

Affectionately known as “Runway Toy,” Latoya is more than a business owner  she is a wife, a devoted mother, an incredible friend, and a true fashion mogul queen. For over 10 years, she has gracefully owned her lane in the beauty and fashion industry, inspiring women of all sizes to embrace their confidence as their most powerful asset.

Latoya believes confidence is the sexiest thing a woman can wear. It shines through her hair, her makeup, her wardrobe, and the way she enters every room. To her, fashion is not just about clothing  it’s a language. It speaks before you do. It announces your presence. It tells your story without a single word.

Before stepping fully into entrepreneurship, Latoya worked as a full-time medical assistant and phlebotomist at DMC Hospital. While she had a natural gift for caring for people, her heart longed for something more a way to uplift women not only physically, but emotionally and spiritually. That calling led her to build Runway Entourage, a brand rooted in passion, purpose, and power.

Today, Runway Entourage is more than a boutique. It is a movement. A sisterhood. A confidence experience. Every product, every look, and every interaction is designed to remind women that no matter their shape, size, or season in life — they deserve to feel beautiful, sexy, and unstoppable.

Ten years later, Latoya continues to lead with love, vision, and unmatched style — proving that when passion meets purpose, queens are built and legacies are born.